This weeks $50 winner is Lisa Lankford says: May 28, 2011 at 4:10 pm This is very usefull information that I did not know anything about! Thanks for another great tip! Lisa please email me immediately so I can send out your $50 gift card!
Email marketing is a great way to promote products. Whether you are selling affiliate products or your own merchandise, a solid email list will help you reach large numbers of people in a short period of time. First, though, you have to build the email list up. One of the best ways to do that is to offer a premium.
What is a Premium?
A premium is a free giveaway that’s related to the products you are marketing. For instance, if you are marketing diet products, you could create a premium that’s filled with dieting tips.
Then, when people visit your site, they will have the opportunity to get the premium. First, though, they would have to sign up for your email list. Then, they will receive the premium, along with marketing emails.
This is a great system, but in order for it to work, you have to create a premium that has value. Otherwise, your email list will not be receptive to your offers.
In order to understand this, let’s look at an example.
Joe markets pet supplies. He wants to build his email list, so he decides to create a premium that’s titled, “5 Products Your Pet Can’t Live Without.” He goes to Google and types in “necessary pet products.” He gets all of his research from the first few sites he sees and creates his premium.
Bill goes to Joe’s website and sees the premium. He enters his information and receives the free report.
He opens the report, and he’s immediately disappointed since the information in the report is the same information available on the internet. Because Joe didn’t deliver with his premium, Bill ignores his emails. He doesn’t trust Joe, so he doesn’t want to purchase anything from him.
Joe realizes the error of his ways and creates another premium. This one includes inside knowledge and great tips. When the next person signs up for his list and receives his premium, he is pleased. He trusts Joe, and is receptive to his marketing emails. In fact, he purchases several of Joe’s affiliate products and becomes a great customer.
As you can see, the right premium can go a long away in building your email list and creating a relationship with your customers. Take some time in creating your premium so it will provide the type of value your readers crave.