One of the things we as Affiliates need to understand is that we are building a business BUT NOT the traditionally “corporate” way. We don’t need business plans, minute meetings, forcasting, quarterly reports and all of those things to be successful. Those things, in fact, might be the demise of any affiliate business on earth. So it’s important to me to let you all know (because I know that some of you reading this are business majors) that traditional business schooling isn’t going to get you anywhere in this industry.
You simply can’t “forecast” things when you are an affiliate. As an affiliate you need to be able to change and adapt quickly to changes in the marketplace. I’ll never forget my first experience with this exact thing. Here’s an outline of what happened..
A few years ago I was marketing on Yahoo! and I had a few accounts (probably 8 or so) and at the time Yahoo! let you bid for placement. That just meant whoever bid the most was the #1 results and then on down the line based ONLY on the amount of money you were willing to pay per click. I developed my method for getting my traffic at the prices I was comfortable with and I was on my way. This, however, all changed when Yahoo! decided that it no longer was going to let you just “bid for placement” meaning you were not guaranteed to show up #1 even if you have the highest bid per click. Now all of the sudden relevancy matters. This meant changing ads, marketing techniques, landing pages and so much more IN 8 DIFFERENT ACCOUNTS.
See there was no way to forecast that change that Yahoo! made and how it would affect my business. I was easily able to adapt and change my strategy and stay in the game generating good money, but it wasn’t the same as it previously had been.
The lesson you should learn here is quite simple. You need a plan of action (you can grab my full year plan 365 DAY PLAN if you like) in order to be successful. You can’t just go in blind, but you also need to have the ability to adapt to changes in the marketplace. Focus your time on these things rather than on forecasting and creating business plans and such. As an affiliate you will end up more successful this way!
Enjoy your weekend.