This weeks $50 Winner is: Renaldo miller says: April 24, 2011 at 12:24 pm (Edit) Hey Anthony it as being a while but I am still here some of us need more help than some but thank God you are for all of us please keep doing what you are doing you are a blessing your information is all ways Excellent…….Renaldo email me your info so I can send out your card!
Pay-per-click and cost-per-impression advertising are two great ways to generate traffic to your website. When you use PPC or CPM services, you have to write an advertisement. People who click on the ad are directed to your website, where they can make a purchase. If you want to get lots of people to click on your ad, you need to include a powerful call to action in the copy.
A call to action is just as it sounds. It’s a line in the copy that compels readers to take action. In advertising, the desired action is a purchase. Thus, the call to action should include words that will entice people to make a purchase.
Generic Call to Action
While most advertisers understand the importance of including a call to action, few know how to properly craft one. Instead of coming up with a compelling call to action, they use generic phrases such as “Order today” or “Buy now.” These generic phrases don’t elicit a response from readers.
Instead of using a generic call to action, you need to come up with compelling phrases that will actually make someone feel as if he has to take action immediately. Use phrases like:
- Download the report
- Get your quote
- Get your 20% discount today
Notice that each of these phrases is specific to an actual product or service. Because of that, they are not generic, and thus, will have more power with the readers.
Evaluate your PPC and CPM ads and see if they will benefit from changes to the call to action. If so, make those changes so your click through rate and conversions can go up.
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3. Post a comment here TELL ME “WHAT ARE 3 CALL TO ACTION PHRASES YOU WILL USE?” <— YOU MUST DO THIS !!
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**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know is will you use failure as a way to learn and grow? If so tell everyone here now. Put it in writing and stick to it!