Let’s contrast a couple of ways to sell a commodity, say jewelry. There’s the street vendor, many times selling knockoffs and cheaper watches and jewelry. Then there’s Cartier or Saks Fifth Avenue. They’re in a fine store in New York with high dollar merchandise. Which of these two situations would net the employee doing the selling the highest commissions? You bet! It’s the fancy stores with the higher margin merchandise.
This is the marketplace at work, not just supply and demand, but also quality and price. This simple comparison carries over to Internet affiliate marketing as a comparison of the normal CPC/PPC marketing to CPA, Cost Per Action marketing. In this case, we could be comparing placing a link to sell a DVD or book and getting a small commission to placing a link to get the prospect to take some type of action, say filling out a form or answering a survey. The form or survey would be a lead-in to selling a much higher priced product or service, say supplemental health insurance for Medicare.
Medicare’s basic coverage is pretty slim, and some of the biggest names in private insurance companies are selling supplemental policies to pay some or all of the difference between Medicare coverage and the actual cost of the care. Even more profitable, this is a monthly premium paid for as long as the person is alive. This can be a whole lot of money. So, these insurers want to cultivate relationships with the very best Internet marketers, those with exposure and avenues to best present their product. This type of product also does best when they can get some information from the prospect, or even have them ask for something, maybe a premium quote. If they can get a prospect to give them personal information, especially about their age and health, the probability of selling them a policy goes up dramatically.
So, the CPA marketer is paid when they deliver a prospect who takes the desired action, in this case the filling out and submission of a detailed form with personal information to get a quote for insurance. In many cases a phone number and sales call are part of the deal. With the high conversion rates and high dollars involved, it’s only reasonable to assume that the insurance company will pay handsomely for the delivery of this prospect. That’s where the CPA marketer becomes the high end store like Cartier.
The only problem is that it’s not easy to break into this world. Companies are highly selective, and they usually work through CPA networks that are the same. They only want the best, the marketers who can consistently deliver quality prospects and represent the companies well. Most would-be CPA marketers see the potential, but they quit because they’re turned down by most or all of the networks they initially apply to for entry. We’re CPA consultants and experts, and our students have a much higher rate of acceptance to quality CPA networks and faster growth in their niche. Let us show you how to move from the roadside vendor to Cartier level.