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Continuing with our Facebook marketing blitz this week I want to give you one tip that I think can really help you explode your Facebook marketing results. Since places like Google, Yahoo! and MSN don’t really offer an “image” option when advertising I have found that many people just discount it’s importance when advertising on Facebook. The great thing about Facebook is the fact that they do, in fact, allow you to use images in your ad copy. Images in turn can help or hurt your results.
Many people just search real fast to find some sort of relevant image and as long as it fits what their ad is about they use it. That is a really bad idea since images can greatly increase your click through ratio. My advice is to make sure you split test many images with your ad copy and find the one that really works for you. Some examples of how I use different images with different ad copy for different target audiences are below:
Ad 1: Goes To Females
Anytime You Want
** The image that I use with this ad might be of a movie like “The Notebook” something women like. This should increase the click through ratio for the ad.
Ad 2: Goes to Males
Anytime You Want
** The image used with this ad might be of a movie like “Transformers” something men like. This should increase click through ratio on this ad.
So these are just two short examples. Use images that appeal to your target audience and you can get some much higher click through ratios! It’s important to make sure the images you are using are not copyrighted or if they are that you get permission to use them. One of the places that you can get many pictures for use in Facebook ads might be stockphotos.com or something of that nature. Just remember that your image should be EXTREMELY relevant and eye catching and if it is it’s going to result in far better results from your Facebook marketing efforts.
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