Our $50 winner this week is Jennifer Salinas says: May 11, 2011 at 10:30 pm Great Bucket list Funny, I was just talking of start writing my buckets list up. to summarize, to be debt free, travel, dance in the rain, and get plenty of laugh lines, and love like there’s no tommarrow;). Congrats Jennifer please email me your information so I can send out your $50 gift card!
Email marketing is one of the best ways to make money online. In order for the process to work, though, you have to have powerful emails, great subject lines, amazing premiums, hot offers and the perfect opt-in box. Today, we are going to cover the opt-in box.
The opt-in box is the form that email marketers place on websites in order to collect names and email addresses.
Lots of email marketers make mistakes when it comes to their opt-in forms. Because of that, we are going to teach you two simple concepts that will help you design a great opt-in form. You need to:
- Keep it short
- Personalize the sign up button
Keeping it Short
People often mess up when it comes to choosing the length for their opt-in boxes. Many marketers think the opt-in box is a great way to get loads of information from potential customers. Because of that, they ask for everything, from their name to their favorite activities.
When people see long forms, two things happen. First, they are overwhelmed. They don’t want to dedicate so much time to filling out a form. Second, they are a bit nervous. They don’t know you well enough to give so much information.
Because of these feelings, they will close out of your website and go elsewhere.
You can avoid this problem by creating a short form. Only ask for the person’s:
- Do not ask for first and last name. Just ask for the name. Most people will include their first and last name, even if they are not asked to do so.
- Email address
Since the form is short, people will fill it out in order to receive your premium and join your list.
Now let’s look at personalizing the form.
Personalizing the Sign Up Button
The sign up button is also important. The standard button says “Sign Up,” or something similar. You can personalize it by replacing “Sign Up” with a call to action.
For example, let’s say you are giving away a free report to everyone who signs up. Instead of having “Sign Up,” you could put “Get my free report.”
This simple call to action will help you get more signups. People will associate signing up with getting the free item, and they will flock to your list.
Now you are ready to increase your opt-in rates. While these two tips are only pieces of the email marketing puzzle, they will help you build up your list so you can get more customers.
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1. If you are not a member of my newsletter SIGN UP NOW (top right of page)
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**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know is will you use failure as a way to learn and grow? If so tell everyone here now. Put it in writing and stick to it!