Facebook is a very dynamic social media site, in that it’s constantly developing and changing. In March of 2012, Facebook changed a lot about the look and functionality of Pages. We want to help you to get a basic overview of the features of pages and how they’re used to build a presence for your marketing. While Facebook has an instructional PDF here, let’s look at an overview of the Facebook Page:
The Cover Photo – there are now two main images on a Facebook page, and the cover photo is the long one that presents a background on which the profile photo sits. The cover photo defaults to an image that isn’t ugly, but it’s not useful for promoting your niche or your brand.
The large image of lake and animals is the cover image. You should create a cover image that is relevant to your page content and niche. Since this site is about the Rocky Mountains, this one works well.
The Profile Photo
The smaller square image in the screen shot is the Profile Photo for this page. This can be just an image as it is here, or it can be a logo. Many businesses, especially large corporations with strong brands, will use their logo for a profile photo.
Views and Apps
The Views and Apps section is just under the cover and profile images and at the top of the Timeline. It is where you can place images and links to other content with your page, like Google Chrome does here with a link to a video and photos, as well as a link to download Chrome.
As an Internet marketer, you’ll be posting often to your Facebook page. Many of those posts will be interesting, but they are fine just moving down the page as you post new items. However, now and then you may want to feature a post, perhaps a product or marketing post, at the top of the timeline for a while. You don’t want a new post to replace it right away. Pinning the post will allow it to stay at the top for up to a week.
While many posts will be short in length, most with a single image if there’s an image at all, you can post long content with multiple images. You might do this as an instructional item, or it could be selling something, and you just want to get a lot of information into the post.
Sometimes You’re ON, and Sometimes You’re NOT
There are two functions available to you to adjust what’s showing for stories on your page based on how they’re doing or on how you want to minimize or maximize their exposure. You can Star a post to highlight it as important, or you can Hide a post that you find isn’t engaging your audience as you wanted.
Milestone photos and posts allow you to highlight accomplishments or events as milestones on your page over time. One example would be reaching a certain number of fans, another might be starting a new blog or website. Milestone photos are large and command attention.
Throughout the timeline on your page, the friends of your fans can see how these fans are interacting with your page. They’ll see what’s being said about your business … we hope good stuff!
There’s a lot of marketing power in a Facebook page, but it’s dependent on your understanding of the features and how to best use them. We hope this post helps you to get a grasp on the big picture.