Last Weeks $50 Blog Post Winner Was Jude Maceren says: March 14, 2011 at 10:59 am (Edit) Wow this is great! Thank you for showing us a new secret about advertising in FB. I will definetely apply this. Looking forward to your new post. Thanks! Comment #49. Jude Please email me asap so I can send you the gift card!
Continuing with our Facebook advertising tips I want to take a moment to discuss the CPM model that you can utilize while advertising on Facebook. As you know most of the time we advocate Pay Per Click advertising, which simply means only pay when someone clicks on your ad. This is great, however, it does have it’s downside also. When you’re paying per click it’s rare that you are going to get much of a “discount” on your advertising. With CPM advertising you pay for “views” not for clicks so it is possible to start saving on your advertising by simply increasing your click through ratio. Take for example:
If you are running an ad on Facebook and paying a $2.00 CPM (meaning $2.00 for every 1000 views) and your CTR (click through ratio) is .04 that means you are getting 4 clicks for your $2.00 so you are averaging about .50 per click. Now if you do anything to INCREASE your CTR that simply means you are going to get more clicks at the same cost, therefore, reducing your actual amount you spend to get visitors to your website.
CPM advertising isn’t hard, but it does require that you pay very close attention to getting increased click throughs on your ads. The previous blog post I put up about split testing images and targeting ads to specific types of people should help you with increasing your CTR and getting more traffic for less money from Facebook. Enjoy!
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