This weeks $50 winner is Stan Bookstaber says: May 14, 2011 at 8:46 pm (Edit) Wellness products are my niche. Helping people feel great, naturally. Failure only sets you up for the next success. How can you know success if you don’t fail first? Congrats on winning Stan please email me so I can send you your $50 gift card.
When you look at your Facebook wall, what do you see? You probably see an influx of information coming in from a countless steam of friends. For every several posts that you see, you likely miss one or two since there is such a flood of information on a Facebook wall. If you’re missing posts, your Facebook fans are missing posts as well. In fact, they are probably missing some posts that are directly related to your business.
Fortunately, Facebook is making it easier for your marketing posts to stand out from the crowd. They are now offering a “Page Post Story” with Facebook Ads.
Here’s how it works. You go to Facebook ads, but instead of creating an ad, you select a Page Post Story. Now, Facebook will pull the last post you made on your page. That post will be turned into an ad, which will display on the side of people’s Facebook pages.
Let’s see why this is so important.
Assume you have a pet care business, and you are offering 20% off for the weekend. You create a post that says:
You post it on your wall, but the post gets buried among all of the other posts. Most of your fan base doesn’t even see it.
Then you get the bright idea to make it a Page Post Story. Now, your post is visible to all of your Facebook fans. The next thing you know, your phone is ringing off the hook, since your fans want to take advantage of that special.
That’s how Page Post Stories Work.
Advertising is all about getting noticed, and Page Post Stories are yet another way to get noticed. If you want Facebook to work for you, people have to see your message. That’s why you need to give Page Post Stories a try.